Corporate Social Responsibility
Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.
Corporate Social Responsibility (CSR) has acquired new dimensions in the recent years. More and more companies are increasingly realizing that it is a good hearted investment, which also brings manifold benefits to the company. All CSR activities are being designed in alignment with business strategies. The onus of societal development no more lays with the Government alone.
Today, companies are proactively taking up the task under CSR and thus giving a social value to their entire business endeavor.
In India, though corporate have a strong will to work for a social cause and also have plenty of resources at their command, considering the demography and diverse social problems in the country, it becomes difficult for them to reach the right people. And thus they join hands with development organizations to advance their welfare initiatives at the grassroots level.
We believe that corporate organizations have a vital role to play in the development process. The NGO works on the Social Venture Philanthropy model and approaches corporate to adopt support genuine grassroots initiatives in India and other South Asian countries like Bangladesh, Sri Lanka and Nepal.